I exchange links with my customers if they have Web sites.  I provide them with a bit of space here, a photo/logo/image if they want, and a link back to their Web sites, and they place the following link back to me as below (HTML Code Provided):

<a href="http://www.small-business-opportunity.info">Small Business Opportunity</a>

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Local Fans (lovers of my gourmet foods) & Their Businesses